Numbers speak volumes about the opportunity that lies ahead for businesses that target Hispanics. By 2010, Hispanic purchasing power is expected to top $1 trillion. This rate of growth is three times the national average and will place disposable income at an all time high. In the housing market, 1.5 million Hispanics will become first-time homeowners during the next six years and will enter a peak consumer cycle as they turn houses into homes.
The world is changing before our eyes. The Hispanic community is an economic powerhouse with an annual purchasing power of $700 billion. The question is no longer can you afford to expose your brand and services to this consumer audience rather can your large or small company afford NOT to reach out to them?
Marketing to Hispanics has become a business imperative. NAHREP events offer high-profile partnership opportunities that give your products and services exposure with a target audience that has the most influential role with Hispanic homebuyers. Here are a few reasons why you should invest your marketing dollars in a NAHREP corporate partnership package:
NAHREP is the fastest growing trade organization in the real estate industry with a member base of 12,000 in 48 states and 31 affiliate chapters.
NAHREP members are a direct link to MILLIONS of Hispanic homebuyers across the country and influence homebuyers in their choice of other service providers.
Latinos are the largest minority group in the U.S. population and are projected to comprise 25 percent of the population by 2050.
56 percent of NAHREP members are self-employed; 19 percent earn more than $100,000 annually.
A 2004 study by the Tomás Rivera Policy Institute estimated that at least 1.5 million Latino households will buy homes by 2010 and that 700,000 more families could join them if given access to bilingual programs, counseling and innovative products. If that happened, the Latino community would account for 19 percent of this decade's jump in the national homeownership rate.
NAHREP members themselves are people of diverse Anglo and ethnic cultures who share a common dedication to serving the Hispanic community.
In the next decade the Hispanic population boom will have a profound economic impact on nearly every region of the nation.
NAHREP partnership packages are available at six price points to fit nearly every marketing budget. Use this opportunity to review your options and learn how you can market your brand to the fastest growing group of Hispanic professionals in the nation.
